Alaçatı Naturel

I provided marketing consultancy on Alaçatı Naturel’s B2C side. I then built the brand’s B2B storefront from scratch and set up its operation.

I continue to give partial support today in a marketing-manager capacity.

Structure of the B2B site

I built it around a producer’s wholesale flow rather than a consumer store. The catalogue is split into collections and every product is listed with its SKU, case quantity and case barcode; prices aren’t public — instead of a cart, a buyer builds a request list and asks for a quote. On top of that sit the brand’s sales channels: a dealership application, wholesale by the case, logo’d corporate gift sets, and a production/capacity page. I also gathered the dealers and points of sale onto a map you can filter by province.

You can browse it at b2b.alacatinaturel.com.