Roasell × Gurkanzone — e-commerce operations

In Roasell’s e-commerce operation the core of my work was digital marketing and the brands’ sales and marketing processes; I did more than that, but that’s where the weight sat — advertising, go-to-market, and setting up the processes around them.

Markets: the US, UK, Europe, Australia and Italy. Three main brands plus sub-brands, roughly $1M in total operational revenue over two years.

(Roasell is Gürkan Ordueri’s education and e-commerce company — roasell.com. Gurkanzone is the same team’s better-known public name.)